It's Time Fitness for Over 50s Got an Upgrade

[No Jane Fonda tapes were harmed in the creation of this email]

OVER 50's?? - We're here to change the narrative...

Let’s clear something up:

You didn’t wake up on your 50th birthday suddenly fragile and craving aqua aerobics.

But fitness marketing? They still think you’re 85 and lost in a tai chi class called “Fall Prevention for Fragile Folks.”

Not here.

All too often, fitness marketing aimed at people over 50 feels patronising — built on outdated stereotypes that frame ageing as decline.

You’ve seen it: the stock photos of a bunch of white haired 80-year-olds waving their arms in a park, paired with phrases like;

"Fall prevention", "Low impact only", “Gentle movement for seniors.” And “Active aging” 

And if that’s your vibe, Cool.

But at JDW Fitness, we’re here for something different.

Like, we know you didn’t go straight from 49 to one bad sneeze away from a hip replacement…

At JDW Fitness, we know that fitness over 50 looks different for everyone —because every journey is unique.

Whether you're an experienced athlete training for longevity and peak performance, or simply someone wanting to feel strong, mobile, and confident in everyday life,

we’re here to help you Train Smarter, Move Better, and feel Powerful and Strong.

Here’s what we actually do:

✅ Tailored personal training based on goals, not your birth certificate

✅ Strength, mobility & smart conditioning that gets results

✅ Coaching without clichés (most of the time anyway)

✅ Recovery strategies that keep you moving — not side-lined

✅ A sense of humour, because let’s be honest, we’re all over the BS

✅ No “fall prevention” lectures unless you ask for them

✅ Definitely no flute music or beige tracksuits (although we are partial to a bit of velour)

Just real training. For real people. With experience, not excuses.

You're not here to slow down. You're here to stay strong, move with purpose, and live fully.

Your next chapter is powerful. Let’s train for it.

Longevity is the edge.

We're not here to sell you some perfect 6-week plan, but we are genuinely trying to help people like us—people juggling work, family, and aging bodies—figure out how to feel strong, capable, and more like themselves again. 

Because at this point in life, most of us are running on coffee, old Beastie Boys lyrics, and vague intentions to "get fitter someday."

But hoping for motivation to magically appear is like waiting for MTV to play music videos again. Ain’t happening.

So here’s what I made for you: A quick, no-fluff, 20-question discovery that helps you figure out:

 ✔️ What you actually care about (strength, energy, mobility, longevity, fun—pick your flavour) 

✔️ Where to focus first, instead of spinning your wheels 

✔️ 5 simple, clear goals that don’t suck the joy out of life

No gimmicks. No guilt. Just a clearer path forward.

👉 Scan the QR code and take the first step toward feeling strong, capable, and (dare I say) happy to move again.

Future You will thank you. Present You just needs to start.

Catch you on the less-stiff side,

Alternatively you can drop us an email or a message to book your free Personal Training Consultation

John "not over the hill just yet" Withinshaw

& Nicky "not quite even 50" Jenkins